In a changing entertainment landscape, how can football – the hallmark Saudi entertainment source – remain relevant?


Like anywhere else in the world, football brings out the tribalist feeling inside each fan.


Football is much more than a business or a set of skills.It is a celebration of an intense human nature.


It is meant to bring people together and be the hub for glory, rejoice and pride, just like the global future of Saudi Arabia


Proud to be Saudi


Football is an emotional affair.


Football is not to be explained, it is meant to be felt. Passion and loyalty fuel the sport and Saudi fans are effervescent in showing their love.


This heartfelt excitement comes from a sense of community around a team, around a sport, around a nation.