Humanizing Transportation


Riyadh’s thirst for new and more innovative transportation options rifles only its need for a more human and empathetic urban experience.


We believe the Riyadh Metro project is the first and arguably the most important step towards a new Riyadh with a revived lifestyle and and much better Quality of Life.


Transportation is much more than connecting point A to point B. It is a social tool that helps develop neighborhoods, quarters and streets.


Public transportation strengthens friendships and family bonds as it boost the local economy and its cultural identity.


It connects businesses to new customers and links entire blocks around one unified sense of belonging.


It connects you to me.
It connects me to you.