Destination
Rubeen Plaza was designed to be enjoyed as a place where people can get together.
It is a place of community. It focus on F&B emphasises its goal of becoming a landmark for enjoying friends and family rather than just for going there for a quick snack.
Life Style
A select choice os restaurants and a building designed to promote visitor flow cater to dwellers, to people that want to enjoy their time. It does not push for one specific life style (as that is mostly defined by the tenants and not by the shopping mall) but it does promote a continuous and pleasant experience which allows people to stay in the plaza a while longer just because it is nice.
Premium
The mall is a protected and controlled high quality shopping and social experience that provides its visitors a chance of escaping Riyadh and dive into an upscale cocooned environment.
Urban Therapy
TIME IS PRECIOUS.
USE IT WISELY.
That doesn’t mean rushing through tasks and chores. It means enjoying yourself and others. It means having a good time even when working, it means savouring the company of family or friends. It means escaping from the city, the day-to-day and relax.
Unwind and enjoy.
Chill.